King Arthur’s Labyrinth finds success with Kashing

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2017 marks Wales’ Year of the Legends, so it’s only apt that we explore the underground storytelling adventure of popular tourist attraction, King Arthur’s Labyrinth.

Arthurian stories resonate with many from their childhood and hold a special place in the hearts of the Welsh. The Corris-based visitor attraction was founded in 1984 in a bid to boost tourism in the Mid Wales region and promote Welsh heritage through the myths and legends of King Arthur.

Once guests are decked out in safety gear, they’re greeted by a mysterious boatman, led down an underground river and transported through a portal with the help of “undisclosed magic” into the Arthurian realm.

Thanks to the captivating nature of King Arthur’s Labyrinth storytelling, alongside with other Welsh legends, 61 percent of visitors to the country reveal a key motivating factor in their visit is the nation’s heritage.

The Problem

Attracting visitors year after year has not been a problem for King Arthur’s Labyrinth. However, more customers, with changing payment preferences, presented new challenges for the business.

PCI DSS is the worldwide Payment Card Industry Data Security Standard that was set up to help businesses process card payments securely and reduce card fraud.

It is continually updated to ensure further security to payment card transactions, by enforcing tight controls on the storage, transmission and processing of cardholder data that businesses handle. As a result, it can be difficult for businesses to keep in line with regulations.

For small companies, such as King Arthur’s Labyrinth, becoming PCI compliant was a huge task with the potential to exhaust its resources.

Guestlink, the company’s online booking service, and tourism member organisation MWT Cymru, recommended Kashing to King Arthur’s Labyrinth to help it become PCI compliant while boosting its payment acceptance options. Since Kashing’s technology is all Level 1 PCI DSS compliant, all transactions are immediately protected with multiple layers of encryption.

The Solution

The storytelling business enlisted Kashing’s online payment portal to easily track and automatically link all offline sales. It also adopted Kashing’s accounting system which allows for reporting, deposits and inventory to be tracked in one place; enabling them to create and manage invoices.
Shirley Owen, Marketing Manager at King Arthur’s Labyrinth, said, “We turned to Kashing’s online payments and accounting services to help us process our payments in a safe, compliant way. We considered payments giants such as the likes of WorldPay, but we much preferred Kashing’s personal approach and we knew we wouldn’t get swept under the rug with them. The Kashing team has relieved such a huge regulatory headache.”

12-month membership with Kashing is just £10/month and customers receive a free secure Chip and Pin card reader (valued at £140), unlimited transactions at just 1.7% each, and powerful backend tools required for informed business choices.

Kashing’s payment system is fast to implement – clients can be up and running within a few weeks – and as King Arthur’s Labyrinth already had a booking system in place, most of the work was completed between Kashing and the booking engine near-instantaneously.


The attractions company is now able to keep up with the latest security standards and streamline its payments process. Previously, the team sorted the payments individually by hand, devoting unnecessary hours towards a task that could be automated.

Kashing’s versatile system means fast, efficient payments, ensuring all bookings are smoothly made and paid. The business is no longer exhausting staff with intensive early hours to process the next day’s payments and bookings. Overall, the issue of human error has been eradicated and the staff have felt a release of workload all thanks to the smooth, PCI-compliant online payments structure.

Shirley concludes, “Kashing’s customer-focused values and quick-off-the-mark approach are unprecedented. Not only is the service fantastic, but it’s terrific value for money, and most importantly, Kashing gives us real peace of mind.”